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That the offensive Michelle Obama photo no longer shows up today is not because of specific filtering, Google said at the time the change was detected, but rather a reflection of a better algorithm. Search engines are a reflection of the content and information that is available on the Internet.”Īgain, it was the algorithm that took the hit, and washed away accountability. Google placed its own ad above those results, saying: “We assure you that the views expressed by such sites are not in any way endorsed by Google. A search for “Michelle Obama” led viewers to a grotesquely racist photo much reported on in 2009. Santorum’s, in which an offensive image of Michelle Obama was dropped from the top results. ‘It is a bad technology practice.’ ”īut there was a case similar to Mr. ‘I feel like I shouldn’t impose my beliefs on the world,’ he said. Levy tells it: “The algorithms had spoken, and Brin’s ideals, no matter how heartfelt, could not justify intervention. He was angered by the results, but as Mr.
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In 2004, according to a history of Google, “In the Plex,” by Steven Levy, Sergey Brin, a co-founder of Google, was tempted to be subjective after receiving complaints that a search for “Jew” gave an anti-Semitic Web site as its first result. That’s not to say that Google’s beliefs aren’t consistent. And Google’s defense - that the behavior of its ever-improving algorithm should be considered independent of the results it produces in a particular controversial case - has a particularly patronizing air, especially when it comes to hurting living, breathing people. The question is best directed at the search engines.
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Savage’s thoughts should be beside the point. It’s not, you know, man on child, man on dog, or whatever the case may be. Santorum, who was then a senator from Pennsylvania, listed other types of relationships that likewise should not be recognized by the government: “That’s not to pick on homosexuality. In an interview with The Associated Press, Mr. Santorum’s case, however, since the new definition of “Santorum” was explicitly created by Dan Savage - the editorial director of the Seattle alternative weekly The Stranger and inspiration for the anti-gay-bullying campaign It Gets Better - to punish him for his comments in 2003 on gay marriage. That advice is particularly unhelpful in Mr. “Once the webmaster takes the page down from the Web, it will be removed from Google’s search results through our usual crawling process.” Its advice? “Users who want content removed from the Internet should contact the webmaster of the page directly,” the company wrote. “Google’s search results are a reflection of the content and information that is available on the Web,” the company explained helpfully, concluding with a summation of its philosophy: “We do not remove content from our search results, except in very limited cases such as illegal content and violations of our webmaster guidelines.” Santorum could have hurt his cause more only if he had told the company’s officials to roll up their sleeves and put a plug in the tubes carrying the offensive material. He thinks he can get Google to fix the Internet for him if he asks?” Mr. Santorum’s statement has largely been: “How quaint. He has taken aim at Google, telling the Web site Politico last week, “To have a business allow that type of filth to be purveyed through their Web site or through their system is something that they say they can’t handle, but I suspect that’s not true.” Santorum has responded in a way that only holds himself up to more ridicule. Santorum’s torment is that when you look up his last name on Google, and the Bing search engine as well, you encounter a made-up definition of “Santorum” meant to ridicule him in a way that isn’t remotely fit to be described in a family newspaper.Īnd Mr. And for all the snickering online about it, his predicament stands as a chilling example of what it means to be at the mercy of the Google algorithm.įor those not in on the joke, Mr. DESPITE his prominent position as a Republican candidate for president, Rick Santorum has lost control of his online identity.